1231-11 Sales and Marketing Manager

Specialisations/Job Titles

• Advertising Manager
• Market Research Manager

Tasks & Duties

Plans and directs the sales and marketing activities of an organisation.

• sets sales and marketing policy in consultation with other managers
• plans sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
• organises and controls sales activities by setting product mix, geographical sales areas and customer service standards
• directs merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
• controls sales methods and arrangements by setting prices and credit arrangements
• monitors customer service, invoicing, payments and administration costs
• plans research work and monitoring of sales and marketing activity to produce reports, give recommendations and formulate changes
• directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
• may control related activities such as distribution and transport

Entry Skill Level

The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

This can be relevant when applying for temporary business sponsorship, and in some cases in applying for skills assessment.

Skilled Occupations List

This occupation is on the Skilled Occupations List. You could consider applying for Skilled Migration to Australia.

If you nominated the occupation of Sales and Marketing Manager, you would score 60 points for skill in the skilled migration points test.

The skills assessing authority for this occupation is AIM.

Migration Occupations in Demand List

This occupation is not on the Migration Occupations in Demand List.

Employer Nomination Scheme

An Australian business can sponsor you for a permanent visa Employer Nomination). The occupation of Sales and Marketing Manager is on the gazetted list of occupations approved for ENS visas. Your occupation would be skills assessed by AIM

Temporary Business Sponsorship

An Australian or overseas business can sponsor you for a temporary visa lasting for up to 4 years (subclass 457 visa - see Temporary Business Sponsorship). The occupation of Sales and Marketing Manager is not on the gazetted list of occupations approved for temporary business sponsorship.