Public Relations Professional - ANZSCO 225311

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Skill Level
  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
Occupation Lists
This occupation is on the following skills lists: This occupation is not on the following skills lists:
Skills Assessment Authority
Regional for 457 Applications
There is no regional restriction for 457 visa applications for this occupation.
No caveats apply to this occupation.
Endorsed Correlations to ASCO Occupations

Group: 2253 Public Relations Professionals

plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Occupations in this Group

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