Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.
Group: 2324 Graphic and Web Designers, and Illustrators
design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.
determining the objectives and constraints of the design brief by consulting with clients and stakeholders
undertaking research and analysing functional communication requirements
formulating design concepts for the subject to be communicated
preparing sketches, diagrams, illustrations and layouts to communicate design concepts
negotiating design solutions with clients, management, sales and production staff
selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
detailing and documenting the selected design for production
supervising or carrying out production in the chosen media
may archive information for future client use
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).